MOE YAATHE COLLECTION
A distinct name · rooted in Acholi
Moe YaaSkincare made to grow with you.
Body · Lip · Hair
Wild Nilotica shea · Acholi, Uganda
BRAND DIRECTION CONCEPT01
Brand collateral · A4 catalogues
Three names. Three catalogues.
Each direction has a four-page catalogue concept. Switch the selected name and palette here; your choice carries over to the business-card and brochure concepts.
Four A4 pages · cover, story, collection and enquiries
Moe Yaa
Recommended · plum, warm ivory and gold
OUR STORY02
A name with room to grow.
Moe Yaa is the distinctive consumer name selected from the three directions in the client’s brief. It connects the identity to Acholi heritage while leaving space for a wider skincare range.
The visual direction pairs a refined wordmark with warm ivory, deep plum and restrained gold. The brand stays clear; individual products can be named simply beneath it.
01Rooted in Acholi and the story of wild Nilotica shea.
02A distinctive consumer name that can build recognition.
03One master identity across body, lip and hair care.
04Clear product names and details on every pack.
MOE YAA · CHOSEN MASTER BRAND02
THE COLLECTION03
Everyday care, considered.
A coordinated range concept, with each product presented under the same master brand.
Body ButterBody care · details to confirm
Body LotionBody care · details to confirm
Hand CreamHand care · details to confirm
Lip CareLip care · details to confirm
MOE YAA · PRODUCT RANGE CONCEPT03
LET’S CONNECT04
Moe Yaa
Care, with a story behind it.
For customers, stockists and wholesale enquiries, add the approved contact details here.
Email · Website · Social handles · QR destination
Final details to be supplied and confirmed before publishing.
Final details to be supplied and confirmed before publishing.
WILD NILOTICA · ACHOLI, UGANDA04
Mo' Yaa
Alternative · botanical green, ivory and copper
MO' YAATHE COLLECTION
A distinct spelling · rooted in Acholi
Mo' YaaSkincare made to grow with you.
Body · Lip · Hair
Wild Nilotica shea · Acholi, Uganda
BRAND DIRECTION CONCEPT01
OUR STORY02
A spelling with character.
Mo' Yaa is an alternative name direction recognized in the client’s brief for its visual character and cultural resonance. The apostrophe becomes a visible part of the wordmark.
This route pairs botanical green with soft ivory and copper. Consistent spelling should be maintained across packaging, online listings and customer conversations.
01Rooted in Acholi and the story of wild Nilotica shea.
02A punctuation-led wordmark with strong visual character.
03One identity across body, lip and hair care.
04Keep the apostrophe consistent in digital use.
MO' YAA · ALTERNATIVE DIRECTION02
THE COLLECTION03
Everyday care, considered.
A coordinated range concept, with each product presented under the same distinctive name.
Body ButterBody care · details to confirm
Body LotionBody care · details to confirm
Hand CreamHand care · details to confirm
Lip CareLip care · details to confirm
MO' YAA · PRODUCT RANGE CONCEPT03
LET’S CONNECT04
Mo' Yaa
Care, with a story behind it.
For customers, stockists and wholesale enquiries, add the approved contact details here.
Email · Website · Social handles · QR destination
Final details to be supplied and confirmed before publishing.
Final details to be supplied and confirmed before publishing.
WILD NILOTICA · ACHOLI, UGANDA04
Shea Luxury
Alternative · cocoa, warm sand and clay
SHEA LUXURYTHE COLLECTION
A direct name · rooted in Acholi
SheaLuxury
Skincare made to grow with you.
Body · Lip · Hair
Wild Nilotica shea · Acholi, Uganda
BRAND DIRECTION CONCEPT01
OUR STORY02
A clear category signal.
Shea Luxury is the direct, category-led alternative in the client’s brief. It communicates the shea focus and intended premium position at a glance.
This route uses cocoa, warm sand and clay for an understated, editorial feel. Its close connection to shea is a consideration if the range expands into other categories.
01Rooted in Acholi and the story of wild Nilotica shea.
02A direct, easy-to-understand category cue.
03Warm, restrained colors and clear product hierarchy.
04Consider how the name may grow with the range.
SHEA LUXURY · ALTERNATIVE DIRECTION02
THE COLLECTION03
Everyday care, considered.
A coordinated range concept, with each product presented under the same category-led name.
Body ButterBody care · details to confirm
Body LotionBody care · details to confirm
Hand CreamHand care · details to confirm
Lip CareLip care · details to confirm
SHEA LUXURY · PRODUCT RANGE CONCEPT03
LET’S CONNECT04
Shea Luxury
Care, with a story behind it.
For customers, stockists and wholesale enquiries, add the approved contact details here.
Email · Website · Social handles · QR destination
Final details to be supplied and confirmed before publishing.
Final details to be supplied and confirmed before publishing.
WILD NILOTICA · ACHOLI, UGANDA04
Concept catalogues only; not final print-ready artwork. Confirm the chosen brand, range, product details, approved claims, sizes, contact details and pricing before publishing or printing.