MOE YAA
Heritage Label options Label copy Range Colour & type
BRAND IDENTITY · FOR Shea Luxury Essentials · NOV 2026

Moe Yaa

In Acholi, moo yaa is shea butter, and yaa is the wild shea tree. Shea Luxury Essentials becomes Moe Yaa: the same purple and gold your customers love, without the glitter, the script lettering, or a front panel crammed with text.

Every image on this page is your own jar photograph with the new label wrapped onto it.

Client's jars with new Moe Yaa labels in three colourways
The range on your jars: Yom in lavender and amethyst, Leng in ivory.
02 — HERITAGE

Wild Nilotica shea, from Acholi

East African Nilotica shea (Vitellaria nilotica) is softer and creamier than West African shea and melts at room temperature. Acholi women make it by hand, and it has long been used both as a cooking oil and as a skin and baby balm. That story belongs on the brand, not just in the name.

01 Gather & dry Fallen fruits are collected, the flesh is removed, and the nuts are sun-dried and sorted.
02 Roast Kernels are roasted, often with ash or sand mixed in to even out the heat.
03 Pound & grind The roasted seeds are pounded, then ground to a smooth paste on a grinding stone.
04 Boil & skim The paste goes into boiling water; golden oil rises, is skimmed off, and sets as butter.

Brand use: these four steps can go on the inside of the gift box, on the website's "Our shea" page, and in a four-post launch series. The cooperatives' geographical-indication application (with the Uganda Registration Services Bureau) is worth a mention on pack once it's granted.

03 — PLATINUM BODY BUTTER · LABEL OPTIONS

Three colourways on your jars

Each option keeps the same jar, gold band and white lid. Only the label changes. Click an option to see it larger, or flip back to the current label for comparison.

Selected label on the client's jars
SELECTED · {{ selId }} {{ selTitle }}

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Ground{{ selGround }}
WordmarkGold hot-foil
StockMatte BOPP, soft-touch laminate
JarExisting 250 g white tub, gold band kept
FLAT ARTWORK · {{ selId }} · FULL WRAP
Flat wraparound label artwork
LEFT · Ingredients, use, batch, barcodeFRONT · Brand, product, key butters, weightRIGHT · Benefits, maker, contacts
04 — LABEL COPY · FROM "SLE LABEL CONTENT – OCT 2026"

Every line of the document, reworked

Original text on the left, BP's comment in the middle, and the copy now printed on the label on the right.

Label item
Original content
BP comment
New label copy
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05 — RANGE · ACHOLI PRODUCT NAMES

One Acholi word for each product

Each product gets a short Acholi word in gold italic, with a plain English descriptor underneath. "Platinum" stays on the label as part of the descriptor so existing customers still recognise it.

{{ p.status }} {{ p.name }} {{ p.desc }} {{ p.meaning }}
Leng whipped body cream flat label, ivory
Leng — Whipped Body Cream, ivory colourway. Same layout as Yom, with only the product word and descriptor changed.

Please have a native Acholi speaker check spelling, tone and meaning for every name before trademark filing.

06 — COLOUR, TYPE & WORDMARK

Purple and gold, kept calm

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MOE YAA Wordmark: Cormorant Garamond SemiBold in capitals, set close — about +2% tracking, so the letters hold together as one word. Gold foil only.
Yom BODY BUTTER Two typefaces only, as the strategy brief asks. Cormorant Garamond for the brand and product names, Inter for descriptors, ingredients and legal copy (minimum 6 pt on pack).
07 — NEEDED BEFORE PRINT
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